After ten years of working in the tech industry as a UX designer, creating apps and streaming services, I realized my true passion lay elsewhere. The tech world, while exciting and challenging, left me yearning for more hands-on creative projects.
When I was laid off from my tech job I saw it as the perfect opportunity to take the plunge into the world of creativity full-time. I found myself drawn to jobs within the Brooklyn artistic community, where I could fully express my love for all types of design. Immersing myself in live events, costuming, decor, and producing unforgettable parties for the community has brought me an incredible amount of joy.
Working with flowers came so naturally to me, as it uses some of the same skills I use when curating live experiences in the event world; choosing precisely the right components to achieve the exact look, feel, and mood you are trying to achieve for the client.
Embracing my love for all things floral, my main endeavor has now become creating unique floral designs that bring beauty and edge to every occasion.
I can’t wait to see what else is in store for me, hidden within the flowers.
About the Owner.
Hello! I’m Devin, a floral designer from Brooklyn, NY.
From tech
to tulips.
- My Point of View -
WHERE SOFTNESS MEETS EDGE
01
I’m drawn to creating work for people, brands, and couples looking for something expressive, artistic, and a little outside the norm. Blending softer florals with modern colors, sculptural shapes, and an unexpected edge that still feels inviting.
THE BEST WORK IS PERSONAL
02
The best design feels personal, not pulled from a template. I love when ideas evolve naturally through conversation and collaboration, creating something that actually feels like you.
CREATIVITY WITH STRUCTURE
03
Big creative ideas are great, but someone still has to figure out how to get them through a loading dock at 6am. I care just as much about logistics, flow, and execution as I do about the final design.
VIBES OVER DECORATION
04
I believe flowers should shape the feeling of a space, not just fill it. Every design choice is made with the overall atmosphere in mind, creating environments that feel immersive, emotional, and memorable.
Behind the Scenes.
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