After ten years of working in the tech industry as a UX designer, creating apps and streaming services, I realized my true passion lay elsewhere. The tech world, while exciting and challenging, left me yearning for more hands-on creative projects.

When I was laid off from my tech job I saw it as the perfect opportunity to take the plunge into the world of creativity full-time. I found myself drawn to jobs within the Brooklyn artistic community, where I could fully express my love for all types of design. Immersing myself in live events, costuming, decor, and producing unforgettable parties for the community has brought me an incredible amount of joy.

Working with flowers came so naturally to me, as it uses some of the same skills I use when curating live experiences in the event world; choosing precisely the right components to achieve the exact look, feel, and mood you are trying to achieve for the client.

Embracing my love for all things floral, my main endeavor has now become creating unique floral designs that bring beauty and edge to every occasion.

I can’t wait to see what else is in store for me, hidden within the flowers.

A woman with dark hair, tattoos on her left arm, wearing a black shirt, smiling and giving two thumbs up in front of a floral backdrop of pink, red, and orange flowers. The image has a Polaroid-style border and decorative overlay of a rose and banner

About the Owner.

Hello! I’m Devin, a floral designer from Brooklyn, NY.

 From tech    

         to tulips.

Close-up of red berries on a branch with a pink background.

- My Point of View -


WHERE SOFTNESS MEETS EDGE

01

I’m drawn to creating work for people, brands, and couples looking for something expressive, artistic, and a little outside the norm. Blending softer florals with modern colors, sculptural shapes, and an unexpected edge that still feels inviting.


THE BEST WORK IS PERSONAL

02

The best design feels personal, not pulled from a template. I love when ideas evolve naturally through conversation and collaboration, creating something that actually feels like you.


CREATIVITY WITH STRUCTURE

03

Big creative ideas are great, but someone still has to figure out how to get them through a loading dock at 6am. I care just as much about logistics, flow, and execution as I do about the final design.


VIBES OVER DECORATION

04

I believe flowers should shape the feeling of a space, not just fill it. Every design choice is made with the overall atmosphere in mind, creating environments that feel immersive, emotional, and memorable.

Behind the Scenes.